James Vanderpant

Analysing film posters
A film poster is used to advertise a film. There may be several versions for one film, with variations in regards to size, content and country of production of the poster. It usually contains an image with text, though this has evolved over time. The text usually contains the film title in large lettering and often the names of the main actors. It may also include a tag line, the name of the director, names of characters, the release date, etc.

This is a movie poster from the film 'The eye'.The eye is a horror film that is a remake of the Hong Kong film "Jian Gui",and is about a woman who receives an eye transplant that allows her to see into the supernatural world. When creating a poster for the film they would have to think about how they want the film to be perceived. This poster has mainly used the colours black and blue, the blue creates a cold feel and makes the poster look eery and mysterious, this is usual for a poster of this genre. The film title is written in bold white lettering, it is very clear and square, there is not many effects put onto the title, it is slightly blurred and the black and blue slightly blur over the bottom right corner. I think that the designer of this poster purposely made the picture very contrasting to the title so that the title stands out and draws your attention straight away. There is a tag line featured just below the title as well, it reads 'you wont believe her eyes'. This is a play on the common phrase 'you wont believe your eyes' but relates it to the film and makes it very suitable for the poster. It is only a short tag line, only one sentence, it does not really give anything away about the film or its plot but makes you wonder what it is. The picture that takes up the whole of the poster is a medium/close up shot of the main actor jessica alba, the picture is her standing against a window with her hand pressed against it, her eyes have also been whitened to make the pupils appear fainter and gives a ghostly effect, there is also water running down the window witch adds to the distortion of the face and the cold feeling of the poster. Overall i feel that this poster is very effective in advertising its film, it does not really give anything away about the film which in some cases is good but still attracts people becuase of the interesting image and the bold title.